Read the market.
Start with the customer, the economics, and the local context. Identify where the opportunity is commercially viable.
CROSS-BORDER BUSINESS DEVELOPMENT
Across markets.
Through to
execution.
I’m Danny Park. I develop international B2B business, build market-entry operations, and turn commercial opportunities into execution across Korea and APAC.
BASED IN SEOULKOREA / APAC
View photoSELECTED EXPERIENCE
01 / SELECTED WORK
Different sectors.
One commercial mindset.
Industrial trade, Korean spirits, and travel. Experience spanning sales, supply chains, local establishment, and commercial risk.
01INDUSTRIAL TRADEHyundai Corporation
B2B Trade & Commercial Strategy Associate
MAY 2022 – FEB 2025
Hyundai Corporation
B2B Trade & Commercial Strategy Associate
8Global automotive OEMs
in the trading pipeline
in the trading pipeline
The work
Built steel-trading pipelines serving automotive OEMs in India, Thailand, Indonesia, the CIS, and Algeria. Managed purchasing, sales, production, shipment, delivery, and claims for automotive and appliance steel.
Supported field research, due diligence, deal structuring, and P&L modeling for an approximately $15M initial investment proposal.
Execution & outcomes
Expanded the ASEAN portfolio to include an OEM, a coil center, and four tier-one and tier-two suppliers. Managed FX exposure with forward contracts and monitored credit risk through daily trade-book reviews.
FROM THE TRADE FLOOR
02FOUNDER-LED SALESHansuul Korea
Co-Founder & COO / Export & B2B Commercial Strategy
NOV 2024 – PRESENT
Hansuul Korea
Co-Founder & COO / Export & B2B Commercial Strategy
$10K+B2B sales achieved
within the first 3 months
within the first 3 months
The work
Built a Korean traditional-spirits export business from zero, taking ownership of B2B sales and commercial strategy. Connected distributor partnerships, export logistics, and trade marketing into an end-to-end operating model.
Execution & outcomes
Generated more than $10,000 in B2B sales within three months. Developed market-entry and trade-marketing activities across Japan, Singapore, France, and the UK, including partnerships with a major Korean corporate venture.
03MARKET ENTRYConnexus Travel
Regional Business Consultant
MAR 2025 – PRESENT
Connexus Travel
Regional Business Consultant
HK / KRAPAC expansion.
Korean market establishment.
Korean market establishment.
The work
Drove APAC expansion through travel-consolidator partnerships, MICE sales pipelines, and go-to-market execution for general sales agency products.
Connected local operating requirements with regional commercial priorities across distribution, corporate meetings, incentives, conferences, and events.
Execution & outcomes
Established the Korean legal entity from scratch, coordinating corporate registration, travel licensing, regulatory compliance, and tax requirements to enable local market entry.
IN THE FIELD / PHOTO JOURNAL
In the room.
On the ground.
A selection of moments from company visits, business gatherings, and brand events.
View photo
View photo
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View photo02 / HOW I WORK
A relationship is only
the beginning.
I work across the commercial process, bringing context to decisions and continuity to execution.
Align the right people.
Bring together buyers, suppliers, and local partners. Build a shared understanding of incentives and expectations.
Stay with the details.
Translate the agreement into responsibilities, timelines, and follow-through. Keep momentum from first conversation to execution.
My experience connects international B2B sales, APAC market entry, supply-chain development, and investment analysis.
At Hyundai Corporation, I managed the interconnected realities of price, supply, logistics, and commercial risk. With Hansuul, I took that discipline into a founder’s role. Through Connexus, I applied it to establishing a local business and developing regional partnerships.
My foundation combines economics and international politics with practical research experience in foreign direct investment and corporate ESG strategy.
EDUCATION / CLASS OF 2021Pennsylvania
Dean’s List
Pennsylvania
State University
B.S. Economics
B.A. International Politics
Dean’s List
University diplomas
View diploma
View diplomaAn education across borders
From Grade 8 in Canada to university in the United States.
- Saskatoon
École Father Robinson School
Grade 8
OttawaBell High School
Grades 9–10Gifted Program
Thornhill / Greater TorontoSt. Robert Catholic High School
Grades 11–12IB Program
- LANGUAGES
- Korean / English
French: DELF A1, May 2023 - FOCUS
- Korea and APAC
B2B sales / Market entry / Commercial strategy
OPIcAL
Highest level in the Korean regular test
Awarded August 2023TOEIC Speaking200/200
Perfect score
Awarded August 2021Earlier experience
KOTRA
DEC 2021 – APR 2022Investment Strategy Intern / Invest Korea
Analyzed FDI performance for Invest Korea Week 2021 and tracked 325+ investment trends to support inbound-investment strategy. Supported industry investment consultations and monthly profitability reviews for 15 Invest Korea Plaza resident companies.
Siemens Korea
JUL 2021 – NOV 2021Strategic Planning Intern / ESG & Market Analysis
Benchmarked ESG strategies across 50+ global companies, covering GRI, EcoVadis, RE100, and COP26. Structured executive-level research on CSR, the circular economy, policy, and industrial investment opportunities.
04 / START A CONVERSATION
What market
comes next?
For business development roles, market-entry projects, or commercial partnerships, let’s talk about what you’re building.
jy.dannypark@gmail.com